Experiential Design | Art Direction | Branding & Identity | Print | Event Design | Swag Design

VidCon is the world's largest celebration of digital video & online creators. Snap created an outdoor Snap Lounge experience for VidCon speakers and influencers to relax, connect, and produce Snap-exclusive videos and social content using our AR studio and exclusive lenses. I worked with our team and agency partners to develop the overall look and feel, art direct the production build, design print materials & general event graphics, select fabrics and materials, sraft unique swag items for creators & attendees, and produce an overall cohesive event identity across social, print, and digital graphics.

Partners: Sunset Studios

Event Overview:

Event Dates: Thursday, June 22 - Saturday, June, 24, 2023

Objective: Create a fun, engaging environment to inspire, create content and content and highlight Snap’s Creator Community

Location: Anaheim Convention Center - A/B Courtyard (backstage access only)

Attendance: 1982 Guests Overall

Hours: 10am - 5pm daily

Branded Elements & Decor: Ghost entry photo moment, Snap AR Photo Studio with custom lens, two AR Mirrors, a custom Ghost mirror, menus, swag items, invitations, etc.

AR Photo Studio: 424 photos taken over the weekend